Working closely with Gillette and partner agencies; Wieden+Kennedy and Grey Advertising, I established new brand identity guidelines for Gillette On Demand and provided creative direction for ongoing social posts, display ads, email marketing, and new product releases.

Close-up Razor Series
G3 & G5 Razors
Gillette Heated Razor
Gillette Megabrand
Gillette On Demand

Other Projects

The New York Times "The Truth Is" Campaign
Citi: Now That You See Me
TIAA Redesign
Citi: Custom Cash Card
Citi / IPC: It's Okay You Can Stare
Anthem BlueCross
Citi: Fraud Prevention
OneWTC Marketing Center
CVS Caremark: Check Drug Costs
Banners and Social Posts
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