Michael Silber - Citibank Projects

Citibank Projects

Working as an Associate Creative Director with Publicis, I led digital design and branding efforts for the Citibank account. My team designed digital products and sites, launched a new credit card, and created bold multi-channel campaigns.

Citi Fraud Landing Page

Citi asked our team at Publicis to envision a responsive site for up-to-the minute resources to combat fraud. Because the elderly are a primary target for financial fraud, we focused our design on accessibility for elderly users.

Citi Custom Cash Card Launch

The incomparable Dan Levy and Rashida Jones stepped up to launch Citi’s brand new Custom Cash Card. Working with a bright and bold brand identity from Turner Duckworth, we created a full suite of memorable film, digital, OOH, and print pieces. The launch was a huge success, thanks to the creative direction of Nicholas Rezabek/Lea Platz, and the contributions of many talented folks at Publicis.

Paralympics Campaign: "It's Okay, You Can Stare."

Citi is a proud sponsor of the Paralympics and is an IPC Partner. We created an attention grabbing campaign ahead of the events, extending across social media, digital, and print.

Campaign: "Now That You See Me."

I was excited to work on this important award-winning campaign, featuring transgender and non-binary talent. “Now That You See Me” introduces the new “True Name” card feature, which enables everyone to use the name that matches who they are. Working with my team at Publicis, I designed social/digital ads, OOH, and a responsive site.