![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/38685bec-efde-4b73-9224-f15c414b824a_rw_600.jpg?h=bc1488d3f809dccb155703d388d84c33)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/c00e7a41-c7d5-44a7-87b9-401fbe227d59_rw_1200.jpg?h=55ee7be1bd99d2e4c9c90f0e60ea08cb)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/535cadbd-5779-481a-bc22-42dbc4334b76_rw_1200.jpg?h=2d5c77bd50215421e9e0bf0f25ec24b0)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/76be011a-3484-45a7-b240-d1bf64cf0c30_rw_1200.jpg?h=9966d5fe74d664bf7a75cd6657a9f0f8)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/f244269d-4788-4414-bbd5-b43e3755ec9b_rw_1200.jpg?h=454c800a07efee2b1574fa0589096933)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/a294a7ae-6665-45d3-9ad7-fc285108c7d8_rw_1200.jpg?h=c2d8cfd034eee0337076178492ac9bc1)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/15ca598d-85ae-45ce-8c56-aa584fa879f1_rw_1200.jpg?h=e2c96bb756b670db7ac97a1a5bc8c50b)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/9ba7039f-2c82-4ff5-bf50-2a9d77c887e1_rw_1200.jpg?h=d36c514a2ee436ef3c26db9d225646a1)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/bbc2bcbb-3b50-4427-bc1b-3d17a675ee18_rw_1200.jpg?h=df495e330dce393f147c3e76291be143)
![](https://cdn.myportfolio.com/bfab48e50979ee6a4af5e9bec98e453b/3d6d5f7b-1ee1-44a4-bd63-5af8ce32fa9d_rw_3840.png?h=b46cee5228232e6b78a55cd244bd1b70)
Working with Citi, a long-time partner with the International Paralympic Committee and a proud sponsor of the paralympic games, Publicis launched a bold campaign called “It’s okay, you can stare.” We leveraged dynamic athlete action shots and personalized tag-lines to drum up excitement for the games on social media.