Phase 1: The Safety Report






Phase 2: Let's Talk Self-Driving


Phase 2: Homepage Takeovers


Working with Waymo, I created two campaigns to shape public opinion about self-driving cars. The first campaign publicized a new safety report, providing scientific research and hard data to support their claims. The second campaign, “Let’s Talk Self-Driving,” focused on the personal impact to individuals. By partnering with several advocacy groups we asserted that self-driving not only increases safety, but also provides independence.