Phase 1: The Safety Report
Phase 2: Let's Talk Self-Driving
Phase 2: Homepage Takeovers
Working with Waymo, I created two campaigns to shape public opinion about self-driving cars. The first campaign publicized a new safety report, providing scientific research and hard data to support their claims. The second campaign, “Let’s Talk Self-Driving,” focused on the personal impact to individuals. By partnering with several advocacy groups we asserted that self-driving not only increases safety, but also provides independence.
